Campaign planning
WhatsApp Broadcast Cost Breakdown
Break down WhatsApp broadcast cost by opted-in audience, delivery rate, campaign frequency, Meta marketing rate and provider markup before sending.
A useful broadcast budget starts with delivered messages, not your CRM audience. Use opt-in reach, delivery rate, campaign frequency and the marketing rate.
The planning formula
Monthly cost = audience × reachable share × delivery rate × sends × (Meta rate + provider markup).
Worked example
10,000 contacts × 90% reachable × 95% delivery × four sends = 34,200 delivered messages, not 40,000.
Audience is not delivery
CRM contacts without a current opt-in or deliverable number should not be treated as billable or reachable campaign volume.
Marketing and utility are different
Promotions and re-engagement have a different purpose from order updates. Forecast them as different traffic before sending.
Add the operating layer
Include subscriptions, seats, tracking tools and campaign work when comparing platforms.
Costs that can be missing from a first estimate
- Template classification
- Fixed subscriptions
- Revenue effect of fatigue and opt-outs
Move from the general explanation to your own inputs, then confirm the final decision against the current official source and provider terms.
Calculate broadcast spend →Sources and verification
All price-model claims should be rechecked before buying. These sources were last reviewed on 2026-08-20.
FAQ
Questions to settle before you budget.
Are failed broadcasts free?
Meta bills delivered business messages under its public model; provider terms may add other handling fees.
Does it include subscriptions?
No. Add fixed software fees in the full or BSP calculator.