WhatsApp broadcast cost calculator
Budget a broadcast before you press send.
Estimate cost per campaign and monthly spend using the audience you can reach, the messages likely to be delivered and any provider markup.
Campaign inputs
Price the messages that should actually land.
Planning note: Meta charges delivered messages. Real campaign performance, volume tiers, taxes and platform subscriptions can change your final bill.
The useful denominator
Audience size is not the same as delivered messages.
WhatsApp charges based on delivered messages. That makes opt-in quality, reachable contacts and delivery performance part of the budget—not just campaign reporting.
This calculator uses marketing-message reference rates because proactive promotional broadcasts normally require an approved marketing template. Confirm classification and current country pricing before sending.
Verify the official rate card →Broadcast cost FAQ
Three numbers to verify first.
Does WhatsApp charge for failed broadcast messages?
Meta's public pricing model charges when a message is delivered. Your provider may still have separate processing or platform fees, so check its terms.
Are all broadcasts marketing messages?
Promotions and re-engagement usually fall under marketing. Transactional updates may qualify as utility, but Meta determines the final category.
Does this include software subscription fees?
No. The markup field covers a per-message provider layer. Add fixed subscriptions with the BSP markup calculator or the full monthly calculator.