WhatsApp BSP markup calculator
How much of your WhatsApp bill is provider markup?
Compare the same market and message category, then separate Meta's base charge from usage markup, software fees, seats and add-ons.
Invoice inputs
Separate Meta's cost from your provider's layer.
How to use this: Compare the same market and message category on both rate cards. Taxes, FX charges, failed-message fees and volume discounts should be audited separately.
Invoice hygiene
A bundled rate can hide two very different purchases.
One layer pays for message delivery. The other pays for the provider's inbox, automation, support and margin. Bundling them is not automatically bad—but you should know what each layer costs before comparing vendors.
Community reports repeatedly mention rates that look like Meta's published price but contain an unstated per-message uplift. Compare one market and category at a time, because a provider's markup may vary across the rate card.
Open Meta's pricing source →BSP markup FAQ
Audit the quote on equal terms.
What is a WhatsApp BSP markup?
It is the difference between Meta's message rate and the rate billed by a provider, before fixed software fees and add-ons.
Is every fee above Meta's rate unfair?
No. Providers can deliver valuable inbox, automation and support software. The calculator makes the premium visible so you can decide whether the value justifies it.
Why compare one category at a time?
Meta rates differ by recipient market and message category, and provider uplifts may not be uniform. Mixing categories can hide the real percentage.