Profitability guide
TikTok Shop GMV vs Net Revenue
Learn the difference between TikTok Shop GMV, settled revenue, payout and net revenue before using marketplace sales figures to make inventory or ad decisions.
GMV is customer purchase value. Net revenue starts only after the platform has settled sales and you have subtracted the costs that belong to the sale.
The planning formula
Net revenue before COGS = payout; contribution margin = payout − COGS − ads − fulfilment labour.
Worked example
A shop with $50,000 GMV and $37,000 payout still needs product cost, ad spend and operating costs before it can call the month profitable.
Four numbers, four decisions
Use GMV for demand, settled revenue for platform activity, payout for cash planning and contribution margin for actual commercial decisions.
Do not double-count discounts
Seller-funded and platform-funded discounts can affect different lines. Record them separately before deciding whether a campaign damaged margin.
Payout is not final profit
Marketplace statements do not know your unit cost, warehouse labour or advertising attribution. Add those only after the cash bridge is correct.
What this first estimate leaves out
- Inventory write-offs
- Returns received after the period
- Agency and creator fixed fees
Upload a short statement export locally, see the fields that are recognized and retain the original report for any unresolved line item.
Open the settlement reconciliation tool →Sources and verification
TikTok Shop can change report fields and marketplace policies. This page was last reviewed on 2026-08-20.
FAQ
Questions to settle before you close the books.
Is payout the same as net revenue?
It is a useful net-revenue starting point, but not complete profit because it excludes your off-platform costs.
Why use settled revenue rather than order revenue?
Settled revenue is closer to the cash event that the platform will actually pay.